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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Organizational Development Week 4 Discussion 2

Organizational Development Week 4 Discussion 2

Q Data collection is an important part of organizational diagnosis. OD consultants can gather data via quantitative methods (e.g., surveys) and/or qualitative methods (e.g., observation, interviews). Compare and contrast the benefits of using qualitative and quantitative data collection methods as they apply to OD.

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Data collection is an integral part of the process of organization development. The data collection can bring about an element of unity among the members of the organization regarding the changes that require implementation at the organization. The methods of data collection: quantitative and qualitative are both required in specific situations and they both have their unique benefits. The qualitative methods include interviews, focus groups, observations, ethnographic participation, triads and dyads. The quantitative methods are surveys, audits, click streams and purchase transactions.